Objects of Desire: Car Books of the 1970s
There's something I just love about car books of the 1970s. They are often just packed so densely with archival photos and detailed history, plus the layout design is often really cool. They usually have a great old-book smell, too. I think the 70s was the golden age of car publishing, when printing technology was good enough to make affordable books with tons of high quality photos (many 1960's books have lousy printing quality, especially in color), and when the market really was open -for whatever reason- to geeky books about automotive arcania. The historians of the 70s took their job seriously, and fortunately for us, the protagonists of the 20 century's motoring history tended to still be alive and accessible in that era, providing a lot of great first-hand accounts of racing and automotive history which are increasingly hard to obtain today now that folks are dying off, or just tired of being interviewed.
In today's landscape of auto books, things have increasingly polarized. At one end are the high-end glossy art books with stellar photography, beautiful layout and mind-blowing printing quality, but often light on substance. Then there are the car geek books full of B/W photos and chassis numbers, but these usually are written by passionate amateurs and hobbyists for small imprints, and have low standards of layout and printing. Many of the color photos will be taken by the author at historic racing meets, and aren't of high artistic quality. It's rare in today's book market to see a book like those from the 70s that combines all the best of historical rigor and depth, great photography and layout, all in a beautiful and satisfying package. Fortunately for all of us, such special books are still being produced from time to time, and we'll have a review of one next week! Stay tuned!