Object of Desire: NOS Heuer Chronograph Store Display

Found this awesome photo on my favorite vintage watch collector site.  The gentleman who posted it was particularly proud of his New Old Stock Heuer store display set, featuring a photo of Niki Lauda in the Ferrari.  Very cool indeed.  Not to mention his breathtaking collection of watches and NOS boxes, which are also extremely rare.  In this shot there are 3 Silverstone Chronographs (!), the famous Monaco and Siffert Autavia models, as well as the Montreal and Jarama.  All in all very impressive! If only he had a Monza to complete the family portrait!

via On the Dash forum