« Analog/Shift: The new best way to find quality vintage watches! | Main | Things I hate: People Sitting on Car Hoods in Ads »
Thursday
Oct252012

On that Note:

This is how you use a car effectively in an ad!

References (5)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: UK Models
    Musings about cars, design, history and culture - Automobiliac - On that Note:
  • Response
    Response: Corey Park
    Musings about cars, design, history and culture - Automobiliac - On that Note:
  • Response
    Response: Corey Park
    Musings about cars, design, history and culture - Automobiliac - On that Note:
  • Response
    Response: write my paper
    This is looking little different by Ralph Lauren from traditional advertising. I am in confusion whether it is car advertisement or clothes brand advertisement. Those models look beautiful in those clothes they have been highlighted than the car which at the back of them and that to some portion of the ...
  • Response

Reader Comments (3)

Either Ralph Lauren has finally bought this Bugatti Type 40 (ch.no. 40575) from Donald Koleman or he borrows it from him pretty regularly. But there's another question: Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?
October 26, 2012 | Unregistered CommenterAuntie Loch-Braiques
<i>Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?</i>

I see ads (not necessarily Ralph Lauren's) do that from time to time. In spite of the use of the car as a prop, I suspect the Ralph Lauren people ultimately want to draw attention to the clothes, not the car. Removing non-essential branding or badging helps to achieve that goal.

That's my guess, anyway.
October 27, 2012 | Unregistered Commentermotoringconbrio
Good Eye!
October 27, 2012 | Unregistered CommenterBradley Price

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.