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Saturday
Dec182010

Announcing a new weekly series: The Elf scans

'Tis the season where one naturally thinks of elves, but I recently acquired a fantastic set of A4 sized photo cards that were printed as promotional items for french petroleum giant ELF.  These cards, each celebrating the cars and drivers of the Matra and Alpine teams, were available at Elf fuel stations in France circa 1970. Starting in January 2011, I will upload a high res image of a new card each week.  The photos are simply sensational, and there are many cool cutaway drawings and diagrams on the backs of the cards.  See below for my Saul Bass-inspired mosaic showing the whole series!

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    Musings about cars, design, history and culture - Automobiliac - Announcing a new weekly series: The Elf scans
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    Musings about cars, design, history and culture - Automobiliac - Announcing a new weekly series: The Elf scans
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Reader Comments (2)

excellent. judging from the preview, this oughta be good!

oh, and saul bass FTW.

December 19, 2010 | Unregistered Commentermotoringconbrio

Cool post! I've always associated Elf with strictly Tyrrell in Formula One. I didn't realize they'd had such a large presence in other motor sports!

Come to think of it - I watched Le Mans a few days ago and I think I saw a handful of Matra Fords in Elf blue.

December 20, 2010 | Unregistered CommenterMurph

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