Entries in 9-5 (1)

Tuesday
May172011

In defense of GM's Saab?

I think a lot of people have hated on GM's management of the Saab brand.  And with good reason.  Some of the cars were lackluster, and their overpriced WRX-based 9-2X, and bloated Envoy-clone 9-7X were boneheaded line extensions par excellence.  However, just as Pontiac bowed out with the surprisingly refined and competent G8 sedan, it seems like GM finally nailed it and produced something really gorgeous and compelling with the latest 9-5 sedan right before selling off the brand(Saab, you owe me big time for this plug!).

The new 9-5 really carries off the Nordic cleanliness that Saab should be about (clear influence from the stunning Aero X concept car can be seen throughout), while exuding the gravitas and presence that its German competitors have down to a science.  It's a pity that in both Saab and Pontiac's cases, the cumulative effects of years of mismanagement proved too great a burden to be saved by one great design. 

You don't see that many brand new Saabs on the road these days, but this 9-5 on the street in midtown stopped me in my tracks and took my breath away.  The stance, the detailing, the distinctive look. They really got this one right, at least from the outside. If Saab ever re-starts production, (they currently are so broke they can't pay their suppliers and are awaiting a government bailout in Sweden) it's a shame that Jason Castriota will probably ruin this understated, elegant new brand language before it even can spread across the whole product line. I'm glad GM survived the "carpocalypse" but it's a shame that Saab might be robbed of its potential as a result.